Dress For Success Cleaners increases your customer visit frequency and loyalty - creates opportunities to sell more groceries.

Dress For Success Cleaners.

The Supermarket Drycleaners

A 2011 Food Marketing Institute survey revealed that shopper visit frequency has reached an all-time low of just 1.69 visits per week...with visit frequency goes sales. Over a decade of Supermarket Partner loyalty card data clearly demonstrates that the very nature of the Dress For Success Cleaners (DFS) transaction, one visit to drop garments off for cleaning and another to pick them up, drives customer visit frequency. Specifically, supermarket loyalty card data shows:

  • 94% of DFS users fall within the top decile of our Supermarket Partner’s shoppers.
  • DFS users visit their supermarket 61 times more annually than non-DFS users.
  • DFS users spend over $2.00 more per basket than non-DFS users, excluding their dry cleaning purchases.

Other DFS benefits include:

Enhanced one-stop shop

Unique competitive point of differentiation

Incremental sales and profit to your core business

Improved productivity of fixed labor costs at Customer Service Counter

Excellent return on investment and internal rate of return

Turn-key systems, A-Z operations management

Full Service Garment Care

To add a Dress For Success Cleaners to your supermarket, or to inquire about DFS services and solutions, please contact:

Bruce Stegmaier
Dress For Success Cleaners
17320 Red Hill Ave, Suite 320
Irvine, CA 92614-5663

949-419-1161 Fax

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